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Instead of taking investment, I took money from my savings and my house, left my job and started designing the platform.Word of mouth and social media, I still believe that word of mouth is a very powerful tool. I only really focus on London and the surrounding areas but I’d love to franchise to other major cities within the UK; it’s just not that easy to find good matchmakers.
I wanted to create a company that would be an honest brand with all the services and products you could possibly need to make your journey in finding that special someone in a way that is fun, personal, secure and, in turn, far more successful – and so I created Simplicity3.
Simplicity3 is an online dating agency, which also offers personal introduction services for people that don’t have the time to date online or have had a bad experience.
Well, my past relationships motivated me, and so did the future of finding people love and happiness.
This is what motivated me the most to start Simplicity3.
You have to be accepted to join Simplicity3 – you can’t just sign up.
We put each member through brief verification checks, and we only want genuine people on our site, which is why were growing organically without any purchased databases.
I couldn’t see where there was a service element for the members parting with money every month.
The more research I did, the more I could see a huge gap in such a saturated industry.
So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.
In the UK alone, the dating industry turns over 3.7 billion and mostly all it offers is a complex platform for anyone to sign up on and leaves people to go it alone.
We also took it further by analyzing and drafting a sample dating site marketing plan backed up by actionable guerrilla marketing ideas for dating websites.Tags: Adult Dating, affair dating, sex dating